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My Site

My Work

Welcome to my work. Here you’ll find a selection of what I've completed in Visual Literacy. Explore my projects to learn more about what I've done.

Visual Elements - Structure

Visual Elements - Structure

In ad 1, for Crest, they utilize varying textures to get different feelings. First off, the bottom portion of the ad has a very reflective, glossy, shiny texture, making it feel clean and fresh. This helps the ad because it reinforces the "healthier gums and stronger teeth" message, because if the "counter" it is on is clean, then surely it will make your teeth clean as well. Another texture in the ad are the dots on the top of the ad. This makes everything feel very orderly and purposeful strengthening their feeling of health, cleanliness, and importance.

In ad 1, for Crest, they utilize varying textures to get different feelings. First off, the bottom portion of the ad has a very reflective, glossy, shiny texture, making it feel clean and fresh. This helps the ad because it reinforces the "healthier gums and stronger teeth" message, because if the "counter" it is on is clean, then surely it will make your teeth clean as well. Another texture in the ad are the dots on the top of the ad. This makes everything feel very orderly and purposeful strengthening their feeling of health, cleanliness, and importance.

Pulitzer Prize Winning Analysis

Pulitzer Prize Winning Analysis

Setting Up Your Shots

Setting Up Your Shots

Airlie Photos

Airlie Photos

Airlie Photo Essay

Airlie Photo Essay

This is my favorite photo from Airlie, taken by Clair Sapilewski. This photo was most likely taken from a normal, upright standing position, with the camera horizontal in a landscape frame, and focusing on the stone gate to the garden. The focus on the gate and soft focus on the foreground of the garden draw your attention to the gate first because it is in focus, then shift your attention around, as you process the rest of the image. First, the photo shows a great example of the rule of thirds, with the bottom third having the garden maze, the middle third having the gate and brick wall, and the top third showing the tree and foliage. It also shows a great example of the vertical rule of thirds, with the gate to the garden to the left and the middle third, and the rest of the foliage and garden to the right. There's also a great contrast in color, with the greens of the bush mixing well with the blues and purples of the lights and flowers in the bushes, as well as the grays and browns contrasting well with the greens of the foliage. The photo also has a great contrast of brightness, going from light in the bottom to a darker brown, black, and gray in the background at the top. Finally, the garden maze also leads your eyes around with the curving lines of the shadows and depths of the bushes. This photo also uses lines as the horizontal lines of the stone wall shift your focus from left to right, then the maze brings your eyes around the bottom portion, following the lines made from the shadows and depths of the maze.

This is my favorite photo from Airlie, taken by Clair Sapilewski. This photo was most likely taken from a normal, upright standing position, with the camera horizontal in a landscape frame, and focusing on the stone gate to the garden. The focus on the gate and soft focus on the foreground of the garden draw your attention to the gate first because it is in focus, then shift your attention around, as you process the rest of the image. First, the photo shows a great example of the rule of thirds, with the bottom third having the garden maze, the middle third having the gate and brick wall, and the top third showing the tree and foliage. It also shows a great example of the vertical rule of thirds, with the gate to the garden to the left and the middle third, and the rest of the foliage and garden to the right. There's also a great contrast in color, with the greens of the bush mixing well with the blues and purples of the lights and flowers in the bushes, as well as the grays and browns contrasting well with the greens of the foliage. The photo also has a great contrast of brightness, going from light in the bottom to a darker brown, black, and gray in the background at the top. Finally, the garden maze also leads your eyes around with the curving lines of the shadows and depths of the bushes. This photo also uses lines as the horizontal lines of the stone wall shift your focus from left to right, then the maze brings your eyes around the bottom portion, following the lines made from the shadows and depths of the maze.

Final Client Project

Final Client Project

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